The Call of the Wild

Daughter proudly joined forces with Calgary Wild FC, developing the brand world for Calgary's first-ever professional women's soccer club in the Northern Super League. From naming to visual identity to creative strategy, Daughter has been with Wild FC from day one.

What started as a design brief quickly turned into a shared mission: to build a brand that breaks boundaries, celebrates fearless women, and rallies a community behind its first professional women's team. As founding supporters of this historic initiative, we're thrilled to have played a role in establishing a powerful platform where stories of determination, excellence, and community can flourish.