Created by the great granddaughter of a Banff Frontiersman, Natur'el is a Brand Steeped in History
Yes, that happened. The founder Jolene Brewster wanted to bring a fresh feel while keeping the historical roots of the brand front and centre. We came back with a revamp of her packaging and logo that is the perfect blend. That was un-purposely punny. But true. The design combines elements of historical Banff (interesting side note, many of the photos feature Jolene’s relatives) while the gradient chevron is both mountain-esque and contemporary.